ProvenResults

Challenge

Fragmented digital presence across 45+ markets with no unified customer journey visibility. Dealer acquisition funnel lacked attribution modeling, and marketing spend ROI was unquantifiable. Legacy CMS prevented personalization and A/B testing at scale.

Solution

Leveraging our deep software engineering expertise and cloud transformation strategies, we architected and implemented an enterprise-grade Customer Data Platform to enable cross-channel attribution, unified customer journey visibility, and actionable marketing intelligence. We modernized the legacy digital ecosystem by deploying a scalable dynamic personalization engine tailored for both dealer and end-customer experiences. In parallel, we designed and automated intelligent marketing workflows incorporating lead scoring, campaign orchestration, and real-time funnel analytics dashboards, empowering data-driven decision-making and measurable ROI optimization across global markets.

Technologies Used

Challenge

Legacy policy administration system created friction in the agency distribution channel with 12+ minute average quote generation time. Customer portal lacked self-service capabilities, driving 40% of inquiries to call centers. No visibility into marketing attribution or campaign performance across agency and direct channels.

Solution

Through a strategic blend of staff augmentation, platform modernization expertise, and cloud engineering capabilities, we partnered with the client to transform the policy administration ecosystem into a scalable, high-performance digital platform. The modernization initiative enabled sub-60-second quote generation, significantly improving operational efficiency and agency experience. Our teams designed and implemented a unified customer intelligence framework to consolidate customer interactions across agency and direct channels, providing a single source of truth for engagement insights and campaign measurement. We also developed advanced analytics and reporting capabilities, including nearly real-time agency performance dashboards, marketing attribution visibility, and scalable data foundations to support future analytics and optimization initiatives.

Technologies Used

Challenge

Siloed martech stack across 6 business units with inconsistent tracking, no cross-sell attribution, and duplicate customer records. E-commerce funnel visibility was limited to last-click, missing $12M+ in assisted conversions annually. SEO/SEM spend lacked performance correlation to revenue.

Solution

Leveraging our digital transformation expertise, martech consulting capabilities, and specialized engineering teams, we helped the client establish a unified enterprise marketing technology ecosystem with standardized governance and scalable analytics foundations. Our team implemented centralized customer data and attribution strategies to provide a consolidated customer view, improve cross-channel visibility, and uncover assisted conversion opportunities across devices and business units. We also enabled advanced performance analytics and automated optimization capabilities, allowing marketing and e-commerce teams to directly correlate SEO/SEM investments with revenue outcomes and customer engagement metrics.

Technologies Used

Challenge

Customer acquisition funnel across retail, digital, and dealer channels lacked unified attribution. $200M+ annual marketing spend had no MMM framework for optimization. Customer journey from awareness to activation spanned 14+ touchpoints with no cross-channel visibility.

Solution

Backed by our strategic consulting, cloud modernization expertise, and specialized analytics engineering teams, we partnered with the client to design and scale an enterprise-wide customer intelligence and marketing optimization platform.

Technologies Used